London Development Trust - charity brand film
What the organisation needed
London Development Trust needed a brand video which demonstrated the wide range of services that the charity offers. It needed to speak to multiple audiences at the same time: beneficiaries, funders, policymakers and developers.
Challenges
a) the breadth of their work made it difficult to home in on a clear narrative for the charity brand film.
b) they operate at multiple locations across London.
c) on the day, some of the Community Fridge beneficiaries chose not to appear on camera, wishing to maintain their privacy around receiving free food support.
Our solutions & approach
a) we had several meetings with their team and communications advisor to settle on a coherent theme. We decided to make the focus 'community cohesion' as this spoke to all stakeholders of the charity - from developers to beneficiaries.
b) we chose to film on a day when various groups were running at two of their centres, so we could capture a wide range of activities whilst also planning for the travel time between both centres.
c) We turned the cameras off during the Community Fridge hour so that beneficiaries didn't feel uncomfortable. After the session was over, we mocked up a food parcel being handed out to a member of the London Development Trust team so that it we could capture how the Community Fridge operates.
Outcome and impact
A 6 minute brand film which shows a wide range of the charity's activities, as well as interviews with senior figures, staff and volunteers.
The film will be shown at an upcoming parliamentary event to demonstrate the work of London Development Trust. Their Chief Operating Officer said: "The film has only just been launched, but we've had amazing feedback and it's really helped raise the profile and credibility of our organisation."
