Sport For Confidence - brand film
What the organisation needed
A brand video that introduced a new project by Sport For Confidence CIC called 'Good Food Good Moves'.
Challenges
a) a limited amount of time to film content - approximately 1h30, and limited set up time.
b) all footage shot in one room - a community kitchen.
c) The community kitchen was a relatively small space, so we took care to be unobtrusive and respectful of the environment while filming.
Our solutions & approach
a) We used a slightly reduced set up, as there wasn't enough time to prepare a larger rig. We kept interviews short whilst making sure the key questions were answered.
b) the two interviews were filmed with different backdrops to show variety. We filmed a wide variety of shots - close-ups of the participants, wide angles of the group, close ups of the food etc to counterbalance a plain backdrop.
c) Most of the film was captured using a telephoto lens so that we could be as unobtrusive as possible.
Outcome and impact
A 3 minute brand film and two shorts for social media. The films have helped launch Good Food Good Moves project and grow their CIC's client base.
