Wivey Cares - charity fundraising film
What the organisation needed
Wivey Cares were looking to grow the amount of support they could deliver to elderly people in the community. So the required two videos that spoke to different audiences: a) donors and funders b) the local community - to increase the number of volunteers and supporters.
Challenges
a) ensuring clients were comfortable and supported when speaking to camera about difficult personal issues.
Our solutions & approach
a) We decided that charity staff should ask the interview questions as the clients had a good relationship with them already, so would feel more relaxed in their company.
Outcome and impact
Two short films that have different focuses and speak to different stakeholders. The charity also request six 30 second shorts for social media.
The films have helped raise the profile of Wivey Cares within their local community and boost fundraising drives. The shorts were used for a BBC Make A Difference Awards nomation.
